How much do companies (ck, dkny, gucci etc) pay to advertise in vogue?

Bruno Galasso: Advertising agencies traditionally purchase ad space in magazines on TV and radio for their client companies. The media traditionally discounts the ad space 17% to the ad agencies and the ad agencies mark it up to full price to their client companies.Vogue Magazine is owned by a publishing group called Conde Nast. It's a very venerable old company that's been around over a century.To find out the advertising rates for Vogue you need to find something called a media kit. That's where all magazines list their advertising rates. Go to: http://www.condenastmediakit.com/vog/ One of the things advertisers seriously consider when making ad buys is first the readership of the magazine - does it match up with the demographics of the customer base? But they also look for something called the "CPM" that means the cost per 1,000 copies of the magazine printed. This is one way advertisers and agencies can compare apples with apples when looking at the cost of adv! ertising.Hope this is helpful to you.All the best,Denise MichaelsAuthor, "Testosterone-Free Marketing"Get the book at http://www.tfmbook.comVisit me online at http://www.MentoringwithDenise.com...Show more