Eldridge Rieves: The Federal Marketing Insight of the Week is a weekly feature that highlights a topical federal marketing subject. It is meant to be interesting, insightful and a quick read. It is good and reliable, federal marketing have advantage because its cover local market. It has low chance and disadvantage.
Bud Espenshade: The average Senate campaign in 2010 cost $8,002,726, according to the Campaign Finance Institute, a non-partisan research group that analyzes fundraising by candidates and political parties. Federal elected office is simply out of reach for anyone who does not have the support of the very wealthy. Federal financing would change that. The big difference federal financing would make would be that corporations and the extremely rich (Example: Koch brothers) would not be able to use their money to give disproportionate advantage to candidates they favor. Whether this is an advantage or not depends on whether you are a rich corporatio! n or an ordinary citizen. One thing I think we'd all see as an advantage is there would be much less money to spend on bombarding us with TV ads for 6 months before an election....Show more
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